CLEANERHQ/PRODUCT/PRICING CALCULATOR
◆ TWENTY MODULES · ONE LOGIN · $19/SEAT/MO
◆ PRICING CALCULATOR

“What Should I Charge?” Is Costing You Thousands Every Year

For cleaning business owners who set prices by guessing what competitors charge — and end up winning jobs that lose money. CleanerHQ’s Pricing Calculator builds your price from real cost inputs, regional benchmarks, and service-specific production rates.

§01 — THE PROBLEM

What every cleaning business owner already knows.

You get a request for a 2,400 sq ft move-out clean. You think: “similar to a job I did last month, maybe $280?” You win the job. You send your crew. Four hours later they’re still there — the kitchen took twice as long, the carpets needed extra passes, the garage wasn’t in the original scope. You invoice $280. The job cost you $340 in labor alone.

Most cleaning business owners set prices based on gut feel, competitor matching, or what they charged 18 months ago when their costs were different. The industry target is a 15–20% net margin. Most operators are running closer to 8–12% — and the gap lives in underpriced jobs that looked fine until the hours were counted.

§02 — HOW CLEANERHQ FIXES IT

Pricing Calculator, built cleaning-native.

CleanerHQ’s Pricing Calculator has 16 service-specific pricing strategies — each built with the production rates, complexity multipliers, and regional cost benchmarks relevant to that service type. A move-out clean calculates differently than a biweekly residential, which calculates differently than a post-construction clean or a medical office.

You enter the job inputs (square footage, rooms, service type, frequency), and the calculator generates a Good / Better / Best price with full line-item transparency — labor, materials, overhead, margin. You see exactly what you’re making before you quote it. Regional rate tables for 60+ markets ensure you’re competitive without undercutting your actual costs.

§03 — WHAT YOU GET

Every feature in one place.

16 service-specific strategies
house cleaning, office janitorial, move-in/out, carpet, windows, pressure washing, construction, Airbnb turnover, and more; each with correct production rates built in
Good / Better / Best tiering
three price points (0.85x, 1.0x, 1.25x) so you can offer options without doing math
60+ regional rate tables
pricing benchmarks for your market; know what competitive looks like in your city
Full margin transparency
see labor %, supply %, overhead, and net margin on every quote before you send it
Floor price guardrails
minimum charges per service type prevent jobs that can’t possibly be profitable
Frequency discounts built in
weekly recurring clients automatically get the right discount applied; no manual adjustment
§04 — WHY IT MATTERS

The business impact, in dollars.

The difference between a job priced at $280 and correctly priced at $340 is a 21% revenue increase on that job — with no additional clients, no extra marketing, and no new crew. Across 30 jobs per month, systematic underpricing by 15% means you’re leaving **$1,800–$3,000/month** on the table. The Pricing Calculator eliminates underpricing by building your price from cost up, not from competition down.

Industry benchmark: **supplies should be 5–7% of revenue** and **labor should be 40–50%**. If you’re regularly over those thresholds, your prices are almost certainly too low for the work involved.
§05 — QUESTIONS WE GET

Frequently asked about Pricing Calculator.

What does Pricing Calculator do?

CleanerHQ’s Pricing Calculator has 16 service-specific pricing strategies — each built with the production rates, complexity multipliers, and regional cost benchmarks relevant to that service type.

How does 16 service-specific strategies work?

House cleaning, office janitorial, move-in/out, carpet, windows, pressure washing, construction, airbnb turnover, and more; each with correct production rates built in.

Why does Pricing Calculator matter for a cleaning business?

The difference between a job priced at $280 and correctly priced at $340 is a 21% revenue increase on that job — with no additional clients, no extra marketing, and no new crew.

Is Pricing Calculator included in the base CleanerHQ plan?

Yes. Pricing Calculator is one of 20 modules included on every CleanerHQ seat at $19 per seat per month. No feature tiers or add-on pricing.

Quote with confidence. Profit with consistency.

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