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About · Founder-built

Built from twenty years inside cleaning businesses.

CleanerHQ was founded by Chowdhury Rashdi Al Rashid, a developer who has worked with US cleaning companies since 2006, first building their websites and lead capture, then handling their scheduling and enquiries as their virtual assistant. The full, verifiable record is on the founder page.

Bootstrapped · No VC · No PE

Fact sheet

  • $19/admin seat · $5/crew seat
  • Ships every other week
  • Zero outside capital
  • Support replies next business day

Where this started

Eleven cleaning businesses, one referral at a time.

The first paid work Rashdi took as a freelancer, back in 2006, came from US cleaning companies: websites, enquiry forms, and a mobile tool for tracking jobs against a calendar. Four core clients grew to eleven over the years, every one of them arriving by referral.

Years of that work, plus a long stretch as those owners' virtual assistant, taught one lesson. For an owner-operator, the website, the enquiry form, the calendar, and the job are not four systems. They are one continuous worry, and it is the same worry every day.

In 2025 he went back and interviewed four former clients about the software they were paying for. Costs climbing, service thinning, products growing broader instead of better. CleanerHQ was the answer, and it started life as Q2C, an internal tool commissioned by a 14-person US cleaning business.

The language gap nobody talked about

Crews often work in Spanish. Customers mostly don't.

Across the businesses we served, schedule changes, "running 10 minutes late" messages, and before-and-after photos regularly crossed a language line, and the owner was usually the translator stuck in the middle.

Few tools handle this well. CleanerHQ ships with multilingual chat and translation built in, because that gap eats real minutes on real jobs every day.

Our shape, in four numbers

A different kind of cleaning software company.

$19 / $5

Admin seat / crew seat, per month

~2 wk

Between releases, always shipping

0

Outside investors, no PE owners

1

Day onboarding, every crew size

What we believe

Three principles shape every release. They're also the three reasons we started.

These principles come straight out of that client history. They are how the product stays honest as it grows.

01 · Pricing

Two seat types. Every feature.

$19 per admin seat, $5 per crew seat, per month, includes CRM, scheduling, invoicing, routing, payroll export, mobile app, client portal, analytics, and profitability insight. A typical shop, 1 owner + 1 admin + 8 cleaners, runs $78/mo ($936/yr). The handful of paid add-ons exist because they cost us real money to run.

02 · Language

Multilingual chat by default.

Cleaning crews often work in Spanish while customers message in English. Live translation is built into CleanerHQ because that gap eats owner time every day, not because it looked good on a feature list.

03 · AI

AI on the job site, not just in the back office.

Smart scheduling, AI proposals, the AI phone assistant, ghost-clock-out detection, SOS safety alerts, built around one question: does this make the hardest part of someone's day a little easier?

A living product

We ship new features every other week. Operators drive the roadmap.

CleanerHQ is a living application, and it always will be. Some of what ships comes from our own roadmap. A lot of it comes from operators telling us, "I wish it did X", and we build X, because we've had the same problem.

We also believe AI belongs with the ground staff, not just in the back office. The cleaner on a job site, the dispatcher juggling five calls, the owner trying to price a walk-through on a Saturday afternoon, that's where AI needs to show up and make the day easier.

Got a specific problem?

The person you talk to is usually the person who can build it.

If you're running a cleaning business and you've got a workflow nobody else seems to handle, we want to hear about it. We're a small team. Start a conversation. If we can make CleanerHQ better for you, we probably will, and probably in the next release cycle.

Who is behind this

One founder, on the record.

CleanerHQ was founded by Chowdhury Rashdi Al Rashid: freelance developer since 2006, BASIS Outsourcing Award winner in 2014, VP of Product at a private equity firm. He founded it alone, and the team grows as the product needs it to. The founder record lists every claim with its source, including the ones he refuses to make. How this site gets written and checked is covered in the editorial policy.

Ready to run your cleaning business on one system?

$19 admin · $5 crew seats · keep your Stripe · 1-day onboarding