Referral Program
REFERRAL PROGRAM
Turn Happy Customers Into Your Best Marketing
Automated referral tracking with rewards for both parties. Pay only when referrals convert. Your happiest customers become your growth engine.
The Growth Problem Every Cleaning Business Faces
Your customers love you and tell their friends. But somehow those glowing recommendations rarely translate into new business walking through your door.
Word-of-Mouth You Can't Track
Your customers recommend you at barbecues and in Facebook groups. But without a system to capture referrals, you have no idea how many leads you’re generating or who’s sending them.
No Incentive to Share
Even satisfied customers need a nudge. Life is busy, and recommending you isn’t top of mind. Without a compelling reason to act, potential referrals remain nice thoughts that never materialize.
Manual Tracking Is a Nightmare
Spreadsheets, sticky notes, and trying to remember who referred whom. Credits get forgotten, loyal referrers feel unappreciated, and the program collapses under its own weight.
Advertising With Uncertain Returns
Online ads and direct mail cost money upfront with no guarantee of results. You pay whether customers convert or not. Acquisition costs eat into margins without reliable growth.
THE SOLUTION
Your Best Customers, Working for You
CleanerHQ’s built-in Referral Program transforms satisfied customers into an active, trackable marketing channel.
Automatic tracking, automatic rewards, zero administrative burden.
Set your reward percentage, and the system handles everything; from tracking who referred whom to applying credits to both parties’ accounts. Word-of-mouth finally becomes measurable growth.
See the Referral Program in Action
Watch how CleanerHQ automatically tracks referrals and applies rewards to both parties.
Video Coming Soon
A Simple Four-Step Process
1
Activate the Program
Enable referrals in settings and set your reward percentage. You control the economics from day one.
2
Customers Share
Happy customers recommend you to friends, family, and neighbors—motivated by the reward.
3
New Customers Get Tagged
When referrals book their first cleaning, they’re automatically connected to who sent them.
4
Rewards Apply Automatically
Credits appear on both accounts without manual intervention. Everyone gets rewarded—you didn’t lift a finger.
Everything You Need to Grow Through Referrals
Customizable Rewards
Set the percentage that works for your margins—10%, 15%, 20%. Both referrer and new customer receive credits. Adjust anytime; changes apply to future referrals only.
Automatic Tracking
When new customers indicate who referred them, the system creates the connection instantly. No manual entry, no forgetting to ask. Every referral captured correctly.
Real-Time Dashboard
Monitor active referrals, pending rewards, credits earned by top advocates, and overall program metrics. Understand which customers drive growth.
Seamless Credit Application
Rewards apply automatically to customer accounts. Referrers see credits after their referral’s first clean. New customers see their welcome credit immediately.
Client Portal Integration
Customers view referral status and credit balance through the portal. They see pending referrals, earned rewards, and available credits anytime.
Flexible Program Control
Pause during capacity constraints, adjust rewards based on market conditions, modify terms as needed. The program adapts to your business, not vice versa.
The Referral Advantage: Real Numbers
3-5x
Higher conversion rate than cold advertising
25%
More lifetime value from referred customers
2x
Longer retention than non-referred
When your best customers become your marketing team, everybody wins.
Frequently Asked Questions
How do I set up and activate the referral program?
Navigate to Settings > Referral Program, toggle it on, and set your reward percentage. Save, and the program is live immediately. Existing customers can start referring right away. Communicate the program via email, on invoices, or let it spread organically.
Can I change the reward percentage after the program is running?
Yes, adjust your reward structure anytime. Increase rewards during slow seasons, decrease when at capacity. Changes apply only to future referrals—existing commitments are always honored at the original terms.
How do customers know about the referral program?
Promote through email newsletters, post-service follow-ups, invoice messages, or the client portal. Some businesses leave referral cards after cleaning. The most effective approach: simply ask happy customers directly if they know anyone who could use your service.
How are credits applied to customer accounts?
Credits apply automatically—no manual work. When a referred customer completes their first cleaning, the referrer sees a credit on their next invoice. New customers see their welcome credit immediately, deducted from their first bill.
Can I pause the program if I'm too busy?
Absolutely. Pause anytime if you reach capacity. While paused, new referrals won’t be tracked. When ready to grow again, reactivate and it resumes immediately. The program serves your business needs, not the other way around.
Have more questions? Contact us at support@cleanerhq.com
READY TO GROW?
Your Happiest Customers Are Your Best Salespeople
Now you can reward them for it. Pay only for results, not advertising that might not work.
No credit card required • 14-day free trial