Referral Program

Turn Your Happy Customers Into Your Best Growth Engine

Word-of-mouth is still the most powerful way to grow a cleaning business. CleanerHQ’s built-in referral program makes it easy to reward loyal customers who spread the word—and track every referral automatically.

Stats:

• 92% of consumers trust referrals from people they know
• Referred customers have 37% higher retention rates
• $0 advertising cost per referred client

The Easiest Way to Grow Your Cleaning Business

Your best customers already talk about you. They recommend your cleaning services to neighbors, coworkers, friends, and family. But without a system in place, you’re leaving growth on the table.

CleanerHQ’s Referral Program turns those casual recommendations into trackable, rewarding experiences for everyone involved. When your existing customers refer someone new—and that person books with you—both parties can receive a reward. It’s organic growth made simple.

No complicated setup. No manual tracking. No chasing down who referred whom. Everything happens automatically inside CleanerHQ.

How the Referral Program Works

Four simple steps from recommendation to reward

Step 1: Enable the Program Turn on the referral program in your CleanerHQ settings. Set your reward percentage—the discount referred customers will receive on their next bill.

Step 2: Customers Share Your existing customers share your business with friends and family. When someone they referred signs up for your cleaning service, the connection is tracked automatically.

Step 3: New Customer Enrolls The referred friend or family member books their first cleaning with you. They’re tagged as a referral in your system from day one.

Step 4: Rewards Applied Instantly The referral credit is automatically applied and visible in the client portal. No manual calculations, no forgotten rewards—just happy customers on both sides.

Why Cleaning Businesses Love This Feature

Benefit 1: Zero-Cost Customer Acquisition Every referred customer costs you nothing in advertising. You only “pay” (via the discount) when a new customer actually books—making referrals the most cost-effective growth channel available.

Benefit 2: Higher Quality Leads Referred customers come pre-sold on your service. They’ve already heard good things from someone they trust, which means less convincing and higher conversion rates.

Benefit 3: Automatic Tracking No spreadsheets. No guesswork. CleanerHQ tracks every referral from first contact to reward redemption. See exactly who referred whom and when.

Benefit 4: Dashboard Visibility Monitor your referral program’s performance from your CleanerHQ dashboard. Track active referrals, pending rewards, and overall program impact at a glance.

Benefit 5: Builds Customer Loyalty Customers who participate in referral programs feel more connected to your business. They become invested in your success—not just passive clients.

Benefit 6: Completely Flexible Set the reward percentage that works for your margins. Pause or adjust the program anytime. You’re always in control.

A Win for Your Customers Too

Referral programs work best when both sides benefit. Here’s what your customers experience:

For Existing Customers (The Referrer):

• Feel appreciated for spreading the word
• Build goodwill with friends by connecting them to a trusted service
• See their referral activity in their client portal

For New Customers (The Referred):

• Receive an immediate discount on their bill
• Credit appears automatically—no codes to remember or claim
• Start the relationship with a positive experience

When both parties win, referrals happen naturally and frequently.

Everything You Need to Run a Successful Referral Program

Feature 1: One-Click Activation Enable the referral program from your settings in seconds. No complex configuration required.

Feature 2: Customizable Reward Percentage Set the discount amount that makes sense for your business—whether that’s 10%, 15%, or any percentage you choose.

Feature 3: Real-Time Client Portal Updates Referred customers see their credit balance instantly in their client portal. Transparency builds trust.

Feature 4: Dashboard Analytics Track referral sources, conversion rates, and program ROI from your main CleanerHQ dashboard.

Feature 5: Referral Management Settings Full control over your program with dedicated management settings. Adjust terms, view history, and manage rewards in one place.

Feature 6: Automatic Credit Application Rewards apply to the next bill automatically. No manual intervention needed from you or your staff.

See It in Action

Scenario:

Sarah has been a loyal customer of Sparkle Clean Services for two years. She mentions to her neighbor, Mike, that she loves how thorough and reliable her cleaning team is.

Mike decides to give Sparkle Clean a try. When he books his first cleaning through their CleanerHQ-powered system, he’s asked how he heard about the service. He selects “Referred by existing customer” and enters Sarah’s information.

The system automatically:

• Tags Mike as a referred customer
• Links Mike’s account to Sarah’s referral
• Applies a 15% credit to Mike’s first bill
• Notifies Sarah that her referral was successful

Sarah sees the referral confirmed in her client portal. Mike enjoys his discounted first cleaning. Sparkle Clean Services gains a new customer without spending a dollar on advertising.

Everyone wins.

Frequently Asked Questions

Q: How do I turn on the referral program? A: Navigate to Settings > Referral Management in your CleanerHQ dashboard. Toggle the program on and set your preferred reward percentage.

Q: Can I change the reward percentage after launching? A: Yes. You can adjust the percentage anytime. Changes apply to new referrals going forward—existing rewards remain at their original rate.

Q: How do referred customers claim their discount? A: They don’t have to do anything. The credit is automatically applied to their account and visible in their client portal. It will be deducted from their next bill.

Q: Can I see who referred whom? A: Absolutely. Your dashboard shows complete referral tracking—who made the referral, who was referred, and the status of any rewards.

Q: Is there a limit to how many referrals a customer can make? A: By default, there’s no limit. Your best advocates can refer as many people as they’d like.

Q: What if a referred customer cancels before their first cleaning? A: No reward is issued until the referred customer completes their first booking. Cancellations before service don’t trigger any credits.